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What a wrong price in the DM actually costs

One digit off, or a hopeful “yes, in stock,” costs margin or the customer. Usually both.

Everyone has seen the screenshot: you quoted 490,000 but meant 590,000. Now you eat the difference or argue in the comments.

It happens when prices live in memory, in a personal note, or in a sheet that updated last night. The fix is one catalog, stock that decrements, and replies that are not allowed to invent a number.

Keyword bots fail this test because they were never looking at the row. DigiYar ties keyword replies, checkout, and optional assistant drafts to the same numbers your packer sees. When a size hits zero, everyone gets the same answer.

Put this into practice

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